{"id":13541,"date":"2025-04-01T14:23:57","date_gmt":"2025-04-01T14:23:57","guid":{"rendered":"https:\/\/staging.codico.io\/seo-optimization-how-to-rank-your-business-on-google\/"},"modified":"2025-07-06T12:55:25","modified_gmt":"2025-07-06T12:55:25","slug":"seo-optimization-how-to-rank-your-business-on-google","status":"publish","type":"post","link":"https:\/\/staging.codico.io\/ru\/seo-optimization-how-to-rank-your-business-on-google\/","title":{"rendered":"SEO-\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f: \u041a\u0430\u043a \u041f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044c \u0421\u0432\u043e\u0439 \u0411\u0438\u0437\u043d\u0435\u0441 \u0432 Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u0422\u041e\u041f Google \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. SEO (\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f) \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430, \u0434\u0435\u043b\u0430\u044f \u0432\u0430\u0448\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430. \u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u0432\u0435\u0440\u0448\u0438\u043d\u0443 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u2014 \u044d\u0442\u043e \u0444\u0440\u0430\u0437\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u0432\u0432\u043e\u0434\u044f\u0442 \u0432 Google \u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u0443\u0441\u043b\u0443\u0433. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432\u0440\u043e\u0434\u0435 <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Keyword Planner<\/a>, Ahrefs \u0438\u043b\u0438 SEMrush. \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u0444\u0440\u0430\u0437:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u041b\u0443\u0447\u0448\u0438\u0435 \u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u0440\u044f\u0434\u043e\u043c \u0441\u043e \u043c\u043d\u043e\u0439\u00bb<\/li>\n\n\n\n<li>\u00ab\u0411\u044b\u0441\u0442\u0440\u044b\u0439 \u0438 \u043d\u0430\u0434\u0451\u0436\u043d\u044b\u0439 [\u0432\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430]\u00bb<\/li>\n\n\n\n<li>\u00ab\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0439 [\u0432\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430] \u0432 [\u0432\u0430\u0448 \u0433\u043e\u0440\u043e\u0434]\u00bb<\/li>\n\n\n\n<li>\u00ab\u0422\u043e\u043f\u043e\u0432\u044b\u0439 [\u0442\u0438\u043f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430]\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u043c\u0435\u0449\u0430\u0439\u0442\u0435 \u044d\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438 \u043f\u043e\u0434\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445 (H1, H2, H3)<\/li>\n\n\n\n<li>\u041c\u0435\u0442\u0430-\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f\u0445 \u0438 URL-\u0430\u0434\u0440\u0435\u0441\u0430\u0445<\/li>\n\n\n\n<li>\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435 \u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f\u0445 \u0432 \u0431\u043b\u043e\u0433\u0435<\/li>\n<\/ul>\n\n\n\n<li>\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u043a \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c (alt-\u0442\u0435\u043a\u0441\u0442)<\/li>\n\n\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u0418\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0447\u0440\u0435\u0437\u043c\u0435\u0440\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0444\u0440\u0430\u0437\u044b.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">2. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0430\u0448\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0432 Google \u041c\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>Google \u041c\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 (GMB) \u2014 \u044d\u0442\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u043f\u043e\u044f\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u0438 \u043d\u0430 Google \u041a\u0430\u0440\u0442\u0430\u0445. \u0427\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u0423\u043a\u0430\u0436\u0438\u0442\u0435 \u0442\u043e\u0447\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430\u0434\u0440\u0435\u0441 \u0438 \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 (NAP)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0417\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0432\u0430\u0448\u0438\u0445 \u0443\u0441\u043b\u0443\u0433 \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u0438\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f, \u0430\u043a\u0446\u0438\u0438 \u0438 \u043d\u043e\u0432\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0438\u043b\u044c GMB \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0438\u0441\u043a\u0435, \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u043f\u043e\u0438\u0441\u043a \u0438 \u0441\u0432\u044f\u0437\u044c \u0441 \u0432\u0430\u043c\u0438.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">3. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>Google \u043e\u0442\u0434\u0430\u0435\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u043c\u0443 \u0438 \u0441\u0432\u0435\u0436\u0435\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u041f\u0438\u0448\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0438 \u0431\u043b\u043e\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u00ab\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0430\u0434\u0451\u0436\u043d\u044b\u0439 [\u0432\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430]\u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u00ab5 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u0434\u043b\u044f \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043d\u043e\u0433\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 [\u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c]\u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u00ab\u041f\u043e\u0447\u0435\u043c\u0443 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u0443\u043c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u0414\u043b\u0438\u043d\u043d\u044b\u0435, \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 (\u043e\u0442 1000 \u0441\u043b\u043e\u0432) \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435. \u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u0438 \u0432\u0438\u0434\u0435\u043e \u2014 \u044d\u0442\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">4. \u0423\u043b\u0443\u0447\u0448\u0438\u0442\u0435 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044e \u0441\u0430\u0439\u0442\u0430 \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0437\u0430\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0441 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430. \u041c\u0435\u0434\u043b\u0435\u043d\u043d\u044b\u0439 \u0438\u043b\u0438 \u043d\u0435\u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0441\u0430\u0439\u0442 \u043e\u0442\u043f\u0443\u0433\u0438\u0432\u0430\u0435\u0442 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 \u0441\u0430\u0439\u0442:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u0417\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u0442\u0441\u044f \u043c\u0435\u043d\u0435\u0435 \u0447\u0435\u043c \u0437\u0430 3 \u0441\u0435\u043a\u0443\u043d\u0434\u044b (\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Google PageSpeed Insights)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 (\u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0418\u043c\u0435\u0435\u0442 \u043f\u0440\u043e\u0441\u0442\u0443\u044e \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044e \u0438 \u0447\u0451\u0442\u043a\u0438\u0439 \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e (\u00ab\u0417\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00bb, \u00ab\u0421\u0432\u044f\u0437\u0430\u0442\u044c\u0441\u044f \u0441 \u043d\u0430\u043c\u0438\u00bb)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043d\u0430\u0434\u0451\u0436\u043d\u043e\u0433\u043e \u0445\u043e\u0441\u0442\u0438\u043d\u0433-\u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u0430, \u0441\u0436\u0438\u043c\u0430\u0439\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u043a\u044d\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0430 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">5. \u041f\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 (backlinks) \u0441 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u0430. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u0421\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0439\u0442\u0435 \u0441 \u043c\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c\u0438 \u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430\u0445<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u0433\u043e\u0441\u0442\u0435\u0432\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u043d\u0430 \u0431\u043b\u043e\u0433\u0430\u0445, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0432\u0430\u0448\u0435\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u044c\u044e<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c \u0438 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c \u0432 \u0432\u0430\u0448\u0435\u0439 \u043d\u0438\u0448\u0435<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0421\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0432 \u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u044f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0434\u043e\u043c\u0435\u043d\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0448\u0430\u043d\u0441\u044b \u0437\u0430\u043d\u044f\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">6. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e SEO<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435, \u0432\u0430\u0436\u043d\u043e \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u043c SEO. \u0412\u043e\u0442 \u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u0423\u043f\u043e\u043c\u0438\u043d\u0430\u0439\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0433\u043e\u0440\u043e\u0434\u0430 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435 (\u00ab\u041d\u0430\u0434\u0451\u0436\u043d\u044b\u0439 [\u0432\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430] \u0432 [\u0432\u0430\u0448 \u0433\u043e\u0440\u043e\u0434]\u00bb)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Yelp, TripAdvisor \u0438 Bing Places<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0433\u0435\u043e\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u043c\u0435\u0442\u0430-\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f\u0445 \u0438 URL<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0441 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Google \u043e\u0442\u0434\u0430\u0451\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c \u0441 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c\u044e, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0438\u0441\u043a\u0435 \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">7. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u0438 \u0443\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>SEO \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0442\u0430\u043a\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043a\u0430\u043a:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><b>Google Analytics<\/b> \u2013 \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><b>Google Search Console<\/b> \u2013 \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430 \u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><b>SEMrush \u0438\u043b\u0438 Ahrefs<\/b> \u2013 \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c \u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0442\u0440\u0430\u0444\u0438\u043a, \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0439\u0442\u0435 \u0437\u043e\u043d\u044b \u0440\u043e\u0441\u0442\u0430. SEO \u2014 \u044d\u0442\u043e \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:image {\"id\":9973,\"sizeSlug\":\"medium\",\"linkDestination\":\"none\",\"align\":\"center\",\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" class=\"wp-image-9973\" src=\"https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-300x300.webp\" alt=\"\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0433\u043e SEO! \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u0431\u044d\u043a\u043b\u0438\u043d\u043a\u043e\u0432 \u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e SEO, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 Google \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.\" srcset=\"https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-300x300.webp 300w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-1024x1024.webp 1024w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-150x150.webp 150w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-768x768.webp 768w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-1536x1536.webp 1536w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-600x600.webp 600w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min-100x100.webp 100w, https:\/\/staging.codico.io\/wp-content\/uploads\/2025\/04\/5287968-min.webp 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440: SEO \u0434\u043b\u044f \u0442\u0430\u043a\u0441\u043e\u043c\u043e\u0442\u043e\u0440\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u0430\u043a\u0441\u0438-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e. \u0427\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c SEO, \u0442\u0430\u043a\u0441\u043e\u043c\u043e\u0442\u043e\u0440\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0433\u0435\u043e\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u00ab\u041b\u0443\u0447\u0448\u0435\u0435 \u0442\u0430\u043a\u0441\u0438 \u0432 [\u0433\u043e\u0440\u043e\u0434]\u00bb \u0438\u043b\u0438 \u00ab\u0411\u044b\u0441\u0442\u0440\u043e\u0435 \u0442\u0440\u0430\u043d\u0441\u0444\u0435\u0440 \u0432 \u0430\u044d\u0440\u043e\u043f\u043e\u0440\u0442\u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0432 Google \u041c\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u2014 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u043e\u0442\u043e, \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0433\u0440\u0430\u0444\u0438\u043a \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043e\u0442\u0437\u044b\u0432\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041f\u0438\u0441\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u0438 \u0432\u0440\u043e\u0434\u0435 \u00ab\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0430\u0434\u0451\u0436\u043d\u0443\u044e \u0441\u043b\u0443\u0436\u0431\u0443 \u0442\u0430\u043a\u0441\u0438\u00bb \u0438\u043b\u0438 \u00ab\u041f\u043e\u0447\u0435\u043c\u0443 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442 \u0432\u0440\u0435\u043c\u044f\u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u0423\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0441\u0430\u0439\u0442 \u0431\u044b\u0441\u0442\u0440\u044b\u0439, \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u043f\u0440\u043e\u0441\u0442 \u0432 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043e\u0442 \u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u043e\u0432<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0421\u043b\u0435\u0434\u0443\u044f \u044d\u0442\u0438\u043c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c, \u0442\u0430\u043a\u0441\u0438-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043d\u044f\u0442\u044c\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u0430\u0437\u043e\u0432.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u041f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0435 SEO-\u0441\u043e\u0432\u0435\u0442\u044b \u0434\u043b\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u0439<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0432\u044b\u0432\u0435\u0441\u0442\u0438 SEO \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c, \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><b>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 (schema markup)<\/b> \u2013 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 Google \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><b>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u043e\u0439 \u043f\u043e\u0438\u0441\u043a<\/b> \u2013 \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0444\u0440\u0430\u0437\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u0437\u0430\u0434\u0430\u044e\u0442 \u0432\u0441\u043b\u0443\u0445, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: \u00ab\u0413\u0434\u0435 \u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0430\u043a\u0441\u0438 \u0440\u044f\u0434\u043e\u043c?\u00bb<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><b>\u0412\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/b> \u2013 Google \u043e\u0442\u0434\u0430\u0451\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0432\u0438\u0434\u0435\u043e. \u041a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 \u043f\u0440\u043e\u043c\u043e-\u0440\u043e\u043b\u0438\u043a \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u044c.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li><b>\u0421\u0438\u0433\u043d\u0430\u043b\u044b \u0438\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439<\/b> \u2013 \u041b\u0430\u0439\u043a\u0438, \u0440\u0435\u043f\u043e\u0441\u0442\u044b \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 \u0442\u0430\u043a\u0436\u0435 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u0412\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 Google \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043d\u043e \u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0439 SEO-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0440\u0430\u0441\u0442\u0438. \u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432\u0430\u0445, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0435, \u0441\u0441\u044b\u043b\u043a\u0430\u0445 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0443\u0436\u0435 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u2014 \u0438 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043a\u0430\u043a \u0440\u0430\u0441\u0442\u0451\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0439 \u0441 \u0441\u0430\u0439\u0442\u0430!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} --><\/p>\n<p>\u041d\u0443\u0436\u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u043e\u043c\u043e\u0449\u044c \u0441 SEO? \u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 <b><a title=\"\" href=\"https:\/\/staging.codico.io\/ru\/website-maintenance\/\" target=\"_blank\" rel=\"noopener\">CodiCo<\/a><\/b> \u0434\u043b\u044f <a title=\"\" href=\"https:\/\/staging.codico.io\/ru\/get-free-quote\/\" target=\"_blank\" rel=\"noopener\">\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u0438!<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u0422\u041e\u041f Google \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. SEO (\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f) \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430, \u0434\u0435\u043b\u0430\u044f \u0432\u0430\u0448\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430. \u0412\u043e\u0442 \u043a\u0430\u043a \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0438 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u0432\u0435\u0440\u0448\u0438\u043d\u0443 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438. 1. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u2014 \u044d\u0442\u043e \u0444\u0440\u0430\u0437\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u0432\u0432\u043e\u0434\u044f\u0442 \u0432 Google \u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u0443\u0441\u043b\u0443\u0433. \u0427\u0442\u043e\u0431\u044b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[304],"tags":[331],"class_list":["post-13541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials-ru","tag-seo-ru"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u043e\u0432\u044b\u0448\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0433\u043e SEO! 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